The story worth telling
A client may approve a mood and still disagree with the message. Write the scene purpose beside each screen or clip. Review the claim, evidence and next action before discussing transitions or music.
Three things to capture
- The agreed user problem
- Approved product footage
- A confirmed end frame and next step
Let the camera run a little before and after each action. Those extra seconds give you room to find a better cut.
Give the edit a shape
Agree on what the film must explain
Match each claim to evidence
Review the complete story before style
Before you share it
Confirm who approves product accuracy and who approves the brand treatment. Record changes to either before the final edit.