The story worth telling
A full phone screen contains more information than a short video can comfortably show. Choose the action that matters and let its result remain visible. Use framing to guide attention without hiding the context of the interface.
Three things to capture
- The app’s relevant starting screen
- A tap or gesture that changes the state
- The completed task in the actual interface
Let the camera run a little before and after each action. Those extra seconds give you room to find a better cut.
Give the edit a shape
Establish the task
Follow the important interaction
Pause on the useful result
Before you share it
Watch the export on a phone. Check text size, crops and any device-specific behaviour shown.