The demo that answers an objection

The story worth telling

If a prospect asks how approvals work, do not send a tour of every dashboard. Show a request moving from submission to a decision. Give the person watching something they can recognise and discuss with their team.

Three things to capture

1. The request before approval
2. The reviewer’s actual decision screen
3. The requester seeing the outcome

Let the camera run a little before and after each action. Those extra seconds give you room to find a better cut.

Give the edit a shape

Before you share it

Use cleared demonstration data. Do not imply an integration or permission model the product does not support.