The film beside the sign-up button

The story worth telling

The viewer has not attended your product meetings. Start with a situation they recognise and show the app changing it. Keep the ending close to the page’s next step so the video and page tell the same story.

Three things to capture

1. A recognisable everyday problem
2. One real workflow in the app
3. The outcome the visitor came for

Let the camera run a little before and after each action. Those extra seconds give you room to find a better cut.

Give the edit a shape

Before you share it

Review the film alongside the live page. The promise, feature availability and call to action should agree.