The footage to gather
- The user's starting screen
- The required action
- Confirmation that it worked
Give each moment a little breathing room. Get close enough to show the detail, and keep the original clips handy.
Plan a release announcement
Opening
Show the old friction before the new interaction.
Middle
Put the changed experience side by side with the original task, keeping the feature scope clear.
Ending
Explain who can use the feature and where to begin.
Review it for customer support teams
Match the version of the interface customers currently see.
Ask yourself: Can a viewer distinguish a new capability from a visual refresh?
Watch it as if you were seeing it for the first time. If something is unclear, try a different cut or add the missing shot.