The footage to gather
- A fictional enquiry
- Creating a contact and reminder
- The next action in the pipeline
Give each moment a little breathing room. Get close enough to show the detail, and keep the original clips handy.
Plan a release announcement
Opening
Show the old friction before the new interaction.
Middle
Put the changed experience side by side with the original task, keeping the feature scope clear.
Ending
Explain who can use the feature and where to begin.
Review it for crm software
Use invented contact details and name the specific workflow shown.
Ask yourself: Can a viewer distinguish a new capability from a visual refresh?
Watch it as if you were seeing it for the first time. If something is unclear, try a different cut or add the missing shot.