The footage to gather
- The business question
- The selected filter
- The report that answers it
Give each moment a little breathing room. Get close enough to show the detail, and keep the original clips handy.
Plan a release announcement
Opening
Show the old friction before the new interaction.
Middle
Put the changed experience side by side with the original task, keeping the feature scope clear.
Ending
Explain who can use the feature and where to begin.
Review it for analytics tools
Use sample data and preserve the time range and units on screen.
Ask yourself: Can a viewer distinguish a new capability from a visual refresh?
Watch it as if you were seeing it for the first time. If something is unclear, try a different cut or add the missing shot.