The footage to gather

  1. A sample project
  2. The command or configuration change
  3. The resulting output

Give each moment a little breathing room. Get close enough to show the detail, and keep the original clips handy.

Plan a buyer-facing demonstration

Opening

Start with a realistic input rather than an empty dashboard.

Middle

Keep a complete input-to-result sequence and label any sample data.

Ending

Show the resulting output and one practical limitation.

Review it for developer tools

Redact tokens and use a reproducible public example.

Ask yourself: Could a buyer decide whether to test the product for their own task?

Watch it as if you were seeing it for the first time. If something is unclear, try a different cut or add the missing shot.