The footage to gather
- An empty workspace
- The first setup action
- The completed result
Give each moment a little breathing room. Get close enough to show the detail, and keep the original clips handy.
Plan a product story
Opening
Open with the job a buyer recognises, before naming the feature.
Middle
Use a real screen recording to connect one interaction to one benefit.
Ending
Invite the viewer to try that exact workflow.
Review it for saas onboarding
Use a clean demo account and never expose live customer information.
Ask yourself: Does each claimed benefit have something visible to support it?
Watch it as if you were seeing it for the first time. If something is unclear, try a different cut or add the missing shot.