The footage to gather
- The old friction
- The revised interaction
- The task completed
Give each moment a little breathing room. Get close enough to show the detail, and keep the original clips handy.
Plan a product story
Opening
Open with the job a buyer recognises, before naming the feature.
Middle
Use a real screen recording to connect one interaction to one benefit.
Ending
Invite the viewer to try that exact workflow.
Review it for product teams
Use a clearly labelled prototype if the feature is not released.
Ask yourself: Does each claimed benefit have something visible to support it?
Watch it as if you were seeing it for the first time. If something is unclear, try a different cut or add the missing shot.