The footage to gather
- The opening screen
- One deliberate tap sequence
- The useful result
Give each moment a little breathing room. Get close enough to show the detail, and keep the original clips handy.
Plan a product story
Opening
Open with the job a buyer recognises, before naming the feature.
Middle
Use a real screen recording to connect one interaction to one benefit.
Ending
Invite the viewer to try that exact workflow.
Review it for mobile apps
Use readable crops without obscuring the navigation a user must find.
Ask yourself: Does each claimed benefit have something visible to support it?
Watch it as if you were seeing it for the first time. If something is unclear, try a different cut or add the missing shot.