The footage to gather
- A draft listing
- Adding an image and option
- The product preview
Give each moment a little breathing room. Get close enough to show the detail, and keep the original clips handy.
Plan a product story
Opening
Open with the job a buyer recognises, before naming the feature.
Middle
Use a real screen recording to connect one interaction to one benefit.
Ending
Invite the viewer to try that exact workflow.
Review it for ecommerce apps
Make it clear whether the example is a draft, preview or live store.
Ask yourself: Does each claimed benefit have something visible to support it?
Watch it as if you were seeing it for the first time. If something is unclear, try a different cut or add the missing shot.