The footage to gather
- A sample invoice
- Categorising or matching it
- The review screen
Give each moment a little breathing room. Get close enough to show the detail, and keep the original clips handy.
Plan a product story
Open with the job a buyer recognises, before naming the feature.
Use a real screen recording to connect one interaction to one benefit.
Invite the viewer to try that exact workflow.
Review it for accounting software
Use example figures and do not present a product tour as accounting advice.
Ask yourself: Does each claimed benefit have something visible to support it?
Watch it as if you were seeing it for the first time. If something is unclear, try a different cut or add the missing shot.